The goal of our work was to create a brand identity for a neo-bistro that combines the convenience and speed of fast food with the atmosphere and quality of a high-end café or restaurant. The branding needed to be simple, recognizable, and versatile to support the brand’s ambition to grow into an international café chain. It had to appeal to a broad audience, including families, and evoke warmth, comfort, and a sense of emotional connection.

The logo is based on a soft, rounded shape reminiscent of rolled-out dough. It does not strive for perfect geometry, remaining organic and natural, evoking the hands of a craftsman and the artisanal approach to cooking. The signature, slightly bold typeface "breathes" softness and comfort, symbolizing carefully arranged pizza ingredients. The vibrant orange color conveys energy, hospitality, and appetite, instantly drawing attention and evoking warmth from the oven. The logo feels like an invitation to the table, visually reflecting the care poured into every product and becoming a symbol of joy, warmth, and unique flavor.

By taking the shape of the logo and adding additional elements, we transformed it into playful representations of ingredients and characters. These icons expand the brand’s communication possibilities, bringing warmth and creativity to its visual language. In addition to their standalone use, they come together to form a signature pattern that becomes a key element of the brand’s style. This pattern can be applied across various brand assets, such as pizza liners, merchandise, and staff uniforms, enhancing the brand’s cohesive and inviting atmosphere

By taking the shape of the logo and adding additional elements, we transformed it into playful representations of ingredients and characters. These icons expand the brand’s communication possibilities, bringing warmth and creativity to its visual language. In addition to their standalone use, they come together to form a signature pattern that becomes a key element of the brand’s style. This pattern can be applied across various brand assets, such as pizza liners, merchandise, and staff uniforms, enhancing the brand’s cohesive and inviting atmosphere

By taking the shape of the logo and adding additional elements, we transformed it into playful representations of ingredients and characters. These icons expand the brand’s communication possibilities, bringing warmth and creativity to its visual language. In addition to their standalone use, they come together to form a signature pattern that becomes a key element of the brand’s style. This pattern can be applied across various brand assets, such as pizza liners, merchandise, and staff uniforms, enhancing the brand’s cohesive and inviting atmosphere

By taking the shape of the logo and adding additional elements, we transformed it into playful representations of ingredients and characters. These icons expand the brand’s communication possibilities, bringing warmth and creativity to its visual language. In addition to their standalone use, they come together to form a signature pattern that becomes a key element of the brand’s style. This pattern can be applied across various brand assets, such as pizza liners, merchandise, and staff uniforms, enhancing the brand’s cohesive and inviting atmosphere